Thursday, 13 December 2012

Digipak Analysis

I have been looking at more digipaks for help and guidance in what i should be doing. One i think is very interesting is, Kanye West's 'Graduation' digipak.



The front of the digipak shows an image of a bear wearing clothes associate with a hip-hop artist or college student. The image has many different colours but stand out well and will catch and audiences attention. The album name and artist name is on a sticker at the top of the album which can be removed, which shows that the people behind the digipak were not concerned that the album name and artist was not printed directly onto the digipak. The last detail is the 'Parental advisory' logo at the bottom left.


When you open the digipak, the theme of the artistic pictures carries on with the bear in graduation attire and is basically graduating from college. This connects well with the name of the digipak. There is no other information on the digipak but it is still beautifully crafted and the art well chosen. It is kept constant with the graduation theme not confusing or ruing the digipak. 


Lastly the back of the digipak. This has the same image from the front cover back seen from a different angle. On the left side of the digipak there is copyright information, it says the main people who helped make the album and other copyright information. lastly the is a barcode along the black strip. 

Even though this may seem very minimal it is done well. The art is produced well and placed in the right places on the 2 panel digipak. It seems as if the artist wants his audience to stick this on their wall or place it on a table to enjoy the art on the digipak as  also the music which is a good selling point as it makes them a collectible item and interesting for the audience.

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