The next process was to create a digipak and advertisement for the release of the new track. CD covers allow the artist a platform to project their image and creativity visually. The CD covers tell the audience a bit more about the artist’s style and could hint at the genre of music. For instance Rihanna’s new album CD cover ‘Unapologetic’ shows a topless image of the artist bearing all with tattoos and graffiti all over the picture. She uses a minimum of 3-4 colours and we see that maybe she is promiscuous and boisterous and simply doesn’t care bearing for all to see. She is revealing herself stripping off to reach the audience in a different way. The CD cover will be featured in adverts; iTunes cover flow, and as the actual cover of the CD.
Collectors may buy deluxe versions of an album which may include more on the CD and reveal more photos or messages on the inside of the Digipak. Digipaks allows the artist to reach out to their audience in a closer way where they may reveal messages inside etc. For example Katy Perry had her CD’s scented with her perfume as marketing strategy to boost her sales it is also done so her fans may also purchase the perfume as well.
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