Question Two

How effective is the combination of your main product and the ancillary texts? 

The links between our music video and ancillary are made clear to the audience and in can be seen in the similarities in the work.  The use of our camera work in both products and music video is seen through the same use of shots and incorporating them into my digipak and poster. 

When I used the same shot from the music video for the digipak I wanted the audience to be familiar with it and to make sure the link was obvious to the audience. 

The theme and mood for our music video was to create a video where it didn't follow the forms and conventions. I wanted this to be obvious because of the locations we used and the mood this helped to create. We used scenes in parks and forests to show that our artist is unique and doesn't only belong in an urban area. This is linked with the mise en scene, we used locations which we thought best represented our artist, for example: 

I also incorporated brushes into my digipak to create a more professional look and to make it more appealing to the audience.  The brush i used was for the inside of my digipak and poster. 

In the digipak I used a plant brush which i also used in the poster, I also kept the colour the same. I wanted to make sure that our product was constant in its design and themes and that's why I used the same brush. I used a plant brush because of the heavy influence the outdoors had on our music video and I hoped to also make sure that it was also constant. 

The fonts I also kept constant, I used 'bright young things' and 'urban jungle'. I also used the same colours, I did this so it would be recognisable and that our artist and work is also easily identifiable and that the connections between the different products and Music video were obvious. 

The motif for our music video was the Hannibal mask. We chose this because of the influence MF DOOM, has on the artist and the idea that many people wear masks daily and that theirs is just invisible. In hindsight i would have liked to put the Hannibal mask on mu poster and digipak and i think it was important. 

Our Audience is most likely young adults into conscious hip hop. They are students or new workers who may have a higher education and have a unique fashion sense. I now think our audience would be predominantly male with a few female fans. The reason i have this image of our artist is because i think that most of his fans would relate in the way he thinks and dresses. 

I think we would attract our audience through the places where we place our posters for our digipak and the design. Where we place our artist such as magazines and youtube adverts help to create the need and desire to own his music. I tried to create a digipak which was unique and would be appealing to his audience hoping that it would attract buyers. Our artist would prodomently be on MTV and online. We would put up streams of the album on sound cloud and try to get youtube music critics to listen and promote his work. 

We would also advertise his work on Facebook and Twitter trying to publicise his work more.