1.) The main points of Andrew Goodwin’s theory of music videos is that music videos cant be analysed the same way as TV shows or films because the narrative of a music video is approached differently from novels and films. He gives 3 examples how they are different such as the music videos being built around songs, the singer being used as a narrator and character and the fact that singers look directly at the camera.
He also says that music videos rely on components such as repetition so the audience become as familiar with the song/genre. The song would repeat on TV and radio. There is also a structure to a music video, builds towards a climax repeatedly before fading away towards the end.
There are 3 types of relationship between a video and song:
Illustration: Where the video tells the story of the lyric.
Amplification: Occurs when video introduces new meaning that don’t contradict with the song.
Disjuncture: Where there is little connection between lyrics and the video.
He also says that music videos are used to represent stuff, such as objects placed in videos, for example an armadillo representing a piano in Rock the Casbah by the Clash.
2.)
An example of a music video that uses illustration is Linkin Park- Numb, for example the background is often sped up to show the characters isolation and lack of control.
An example of a music video that uses amplification is Daft Punk – Harder Better Faster Stronger, the video still retains a link to the song but the meaning is enhanced through animation.
An example of a music video that uses disjuncture would be Cant Stop by the Red Hot Chilli Peppers as the video consists of random images such as one of the band members spinning a large bin on his fingers.
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