Carol Vernallis

Carole Vernallis

Vernallis said that music videos have a lot more creative edits compared to the amount used in a film. This concludes of edits which have a rhythmic basis, this means the edits matches to the beat of the song.

·         Continuity – this concept is completely ignored in music videos to ensure that they have the attention of the viewer’s constantly.

·         Obvious edits – they will use really obvious creative edits that will not be usually used in a film to attract the attention of the viewer’s.

·         Jump cuts – are often used

·         Base Track – to give video structure

·      Camera may move in time with the music

Lady Gaga's video Judas is a good example that shows edits which have a rhythmic basis, this is when the shots cuts with the beat of the music and the video sequence also defies the concept of continuity.