Blogging task on Carol Vernallis

Carol  Vernallis suggested that music videos should contain edits that break away from the usual  continuity  editing, for example jump cuts in order to maintain the audiences interest in the video. Usually there are jump cuts during a music video which creates movement by changing angles and scenery keeping the audience entertained which would be good for the music artist.

In music video, there also tend to be more visual effects that help draw attention to the video such as wipes and dissolves etc. More special effects are added too. Another factor which draws attention to the video is that the editing is in sync with the beat of the song so in most music videos, there is a cut every time a beat is heard. Another difference between normal film and music video is that the main character in a music video maintains eye contact with the audience by looking directly into the camera, therefore engaging the viewer making them feel closer to the artist.

Just Jack- Stars in there eyes is a good example of a music video that illustrates Vernallis’s theory  as there is lots of obvious edits such as slow motion and saturation, the artist looks at the camera most of the time, there is a base track and the editing is focused on the beat  at the start of the song.