Student music video analysis

Blogging task – Student music video analysis.

The student music video I will be analysing is the video done by Jem, Zakariya, Courtney and Fuzail.

In relation to Carol Vernallis’s theory on editing, the video pretty much fits her theory because the editing is jumpy as they are in one location, the next second they are in a different location wearing different clothes, an example of jump cuts being used often. Another thing is that the video has obvious edits which draws attention to what’s going on in the screen, particularly on the bridge, the editing is sped up, and the screen splits up into 4 segments on more than one occasion and the editing is in tune with the beats of the song. Another part of the theory it follows is that it doesn’t follow the usual rules of continuity as I said earlier they appear in different locations within seconds of each other.

In relation to Laura Mulveys theory on the representation of females, it follows it but doesn’t emphasise on it that much because the majority of the video shows the two people playing the guitars and the female appears for a few seconds but during her screen time it is pretty obvious she is being presented as an object of male desire but not in the way females are usually represented as parts of male fantasy as her head is mostly shown.

In relation to Andrew Goodwin’s theory on there being 3 ways in how videos are presented, illustration where the lyrics follow the song, amplification when a deeper meaning is introduced in the music video and disjuncture where lyrics are unrelated to whatever is going on the video, the video is mostly disjuncture as the editing shows them in different locations playing guitars however there are a few parts where the lyrics go with the song for example when the female is introduced in the video.

I feel a major strength of this video is the disjuncture style of the video because as its constantly changing its always interesting, particularly around the bridge where new effects are introduced.

Another strength of the song is the strong editing which fits to changes in the song, the video really fits in with the genre.