Audience task

Our target audience for  music video is a niche audience, our artist is an independent artist so the amount of people who are familiar with him will be low. The audience we are aiming at are female and male, aged between 16 to 22. Our target audience means that we will be looking to please the younger generation who live mainly in and around London. The ethnic background of our audience would be from White, Asian, Black and any other our artist doesn't really portray a favourite in his music. Also our audience would mainly be students or young people in part time of full time work.

The type of transport they  take would mainly be public, so the bus, train or tube. it would also be played in these places because the music is relaxing and the person can enjoy it while they are going from A to B.

The type of reading material they would be into is mainly fiction, they would also probably read a lot of music blogs on the internet and music magazines. They would mostly be in contact with other friends on BBM, Twitter, Facebook and any other type of social networking.

The type of clothing they would wear would mainly be new and funky so for example Dope Chef, Vans and Obey. They would be called 'Hipsters'. They would shop at H&M, Size and at Brick Lane.

Other types of music they would listen to would be Jazz, RnB, Conscious Hip-Hop.




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